New Holland HFT Japan is the leading farm equipment importer and retailer in Japan. We retail New Holland tractors, combines, and other agricultural equipment on an exclusive basis. We also handle the brands of many other highly regarded overseas and domestic manufacturers.

You will often hear us referred to as HFT, which we use in relation to our heritage and to distinguish ourselves from other New Holland-related organizations around the world.

Operating from our own field stores throughout the country, our 600 + staff members serve Japan’s farmers 365 days a year.

Our supplier network consists of leading manufacturers from more than 20 countries. To continuously nurture a strong, close relationship, we visit many of these business partners at their overseas locations, and we welcome them to Japan on a regular basis.

One reason for our success is our long-term approach to the market. It is extremely important for products to meet the demands and expectations of farmers in Japan. That is the only way to sell over an extended period of time. Therefore, product testing, and in some cases modification, are an essential part of success in Japan. HFT has proven ourselves to be the leaders in this regard, making us the long-term partner of choice for manufacturers wanting to sell in Japan.

We are continuously looking for products to introduce to our farming customers. Therefore, manufacturers and parts suppliers interested in tapping into the Japan market should feel free to get in touch with us via e-mail at any time.